Sustainability

Help us care more and waste less! Today 95% of all garments that end up in landfill could be reused or recycled*.

It’s up to us to make our fashion last longer. On the Swedish national level, the climate impact reduction is 49% if each garment is used twice as long instead of buying new**. Together we make a difference. And it’s easy! Wash with care, repair when broken and remake when out of style.
*The Textile Recovery Initiative, Massachusetts Department of Environmental Protection ** Sandin et al., 2019 

Our mission is to
prevent fashion
from going to waste.
Let your fashion
live longer, repair
when broken
and remake when
out of style.
We are constantly
striving for a more
sustainable
future for fashion.
Why not start
with your laundry?
Wash less, wash
cold and air more :)

WASTE LESS

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