We are constantly
striving for a more sustainable
future for fashion :D
We are a fashion care initiative within the H&M group. Our mission is to make everyone take better care of their fashion and prevent that it goes to waste by providing services and inspiration. Together, brands and customers can create a world where people care more and waste less. We have solutions for retailers, partners and consumers to become more sustainable.


Care services you
can repair, remake
and have your
laundry done by
our professionals.
Make your fashion
last longer!
CARE MORE

do-it-at-home
tips to update your
old favourites
to the latest styles
as well as useful
hacks to care for
your wardrobe.
INSPIRATION
